Top 10 tips and tricks for creating a business presentation!

A business presentation provides key information about a company or a product that a company works on. There are different approaches to business presentations, depending on the purpose of the presentation: a pitch deck to introduce a startup and get funding, the visual support of a company meeting, or a project proposal to be implemented. 

Beyond the structure, what business presentations seek is to generate a good impression on the audience and obtain the expected positive results (inform, sell, gain funding, etc.). 

But how do we achieve the expected results? Don't worry, success is within your reach. 

So, as we told you at the beginning, we have decided to group in this post some tips to revolutionize your business presentations. Take note for your next presentation, we assure you that they will be very useful! 

To illustrate some of the tips with images, we have selected one of our business-themed presentations, Investment Business Plan. If you think it might fit the content of your next presentation, imagine how much you can take advantage of it after reading this post!

1. Presentations as visual support

What is relevant should be what you have to tell, not the presentation itself, which has to function simply as support. You should not, therefore, include all the information in the presentation, only the key data. However, this does not literally translate into "boring PowerPoint". There are endless possibilities, you can use charts, infographics, images, or everything combined as in the creative business templates we have at Slidesgo.

2. Show credibility

People tend to pay more attention if they see that the other person is an expert in what they are talking about. Show that there is no one who knows the company or product so well and everyone will trust your word 100%. It is also important to know the type of audience that will be present during the presentation, to know how you should approach your speech. 

3. Punctuality

It is advisable to arrive well in advance, for the sake of the attendees, but above all for your own sake. If you are there a while before, you can peacefully prepare everything you need for the presentation: loudspeakers, computer, projector...

4. First impressions are everything

Yes, we know, you should not judge a book by its cover, but it is still a human action, and it is most likely that the audience will remember the beginning of the presentation more. It is the moment of full attention, so you must capture their attention from the very first minutes. To do this, you can help them with a quote, an interesting image, or an open question that will make them think during the course of the presentation.

5. Who is behind the presentation?

To convey closeness to your audience, you can tell a brief personal or even brand story about your product, to show the human side behind the business. Keep it short, but interesting. The storytelling technique is really helpful for this purpose. If you want to know more about this, you can read a post on our blog about how to use storytelling in presentations.

6. Convey emotion

Content is important, but how you present that content is also important. Body language, the way you speak (you can give it a little touch of humor that will connect with your audience), or making eye contact can help you get your words further. Related to this, clothing is a relevant element. If you wear clothes that make you feel comfortable and self-confident, the job will be done, as you will convey confidence to the audience. 

7. Interaction with the audience

Make all attendees feel part of the presentation so that they do not see the presentation as a monologue but as something more interactive. Asking rhetorical questions or speaking in the first person plural in a generalized way can be helpful. "I know we've all felt that way at one time or another." "As you were wondering...".

8. Make important statements

"Big numbers catch your audience's attention" is not a meaningless sentence. Showing shocking figures or data that wow your audience, will make them not be able to stop listening to you.
9. Be prepared for tough questions

You must be ready for anything your audience asks you and know how to get out of their questions. At the same time, you should also be prepared in case no one asks you anything so that during the Q&A time there is no awkward silence. You can use phrases like "one thing you may still be wondering about is..."

10. The epic ending

Just as you started big, end on a high note. After the Q&A, you can mention a shocking fact, show a video or close with a question on the air. The important thing is to make it "epic".