Tips to captivate your audience with the photographs in your presentation

Photographs should add value to your presentation. Always keep in mind what the goal of the presentation is and what you want to achieve with each image. Do you want to excite the public, put them in a particular situation, visually explain a problem, etc.? 

Think about what you want to make your public feel and look for pictures that help you achieve it and that are consistent with the copy. Both text and photos have to complement each other in order to help convey your ideas clearly. In this way, you will make it easier for your audience to understand your message and make them remember more. 

Also adapt the photographs to the people you are addressing. For example, text and images will have a different tone in a formal business presentation than in a creative strategy proposal to a client. In the second option you have more freedom and can use more daring images than in the first situation. 

In this example you can see how the image adapts to the client. We are presenting a strategy for a hotel so we choose a photo that transports you to a world of holidays, sunny days and swimming pools. 
 

Follow the colour palette of the template. Use photos with similar tones or the same filter if you want to create an even more professional photography presentation, like this example:

Finally, think about including an image that interacts with the public and, at the same time, pauses your speech. Try including slides with questions or quotes that make your audience think, like the example below. If the tone of the presentation allows it, include an image with a more humorous tone that relaxes the atmosphere.

Make sure that the images you choose are the right quality (minimum 800x600 pixels). A pixelated photo will detract from the quality of your photography Google Slides and PowerPoint presentations. 

Pro tip: Freepik offers an extensive catalogue of resources that you can download for free so you don't have to worry about this issue. 

Another thing to keep in mind is image optimization. If your presentation includes many photographs and they are not optimised, the final file size will be too big. This will make it difficult for you to share your presentation by email and could even cause errors.  

If you need to reduce the size of the presentation, you can readview our tutorials: How to Lower the Size of a Google Slides Presentation or How to Reduce the Size of a PowerPoint Presentation
 

The layout is also important. Play with it. Instead of including three horizontal photographs, try putting two horizontal and one vertical, or vice versa. It will make it more dynamic, as in the example below:

Watch the size of the photos. Are all the elements clear? You will have to make images bigger or smaller depending on their composition. This will also influence the number of pictures you can insert. The bigger they are, the smaller the number. And always keep in mind the final objective of the photo and the presentation.

Consider the margins when inserting pictures. Check that there is enough space for the text and enough white to stop the slide becoming overcrowded. Think about the person who will see it and how to structure the information clearly.  

Pro tip: to make it easier, remember that Slidesgo presentation themes include photographs that can serve as a basis or inspiration for others that complement the ideas you want to convey, as well as alternative resources to personalise them even more. Adding photos to Google Slides and PowerPoint presentations is very simple. You can do so quickly by following these tutorials: 
How to insert, crop or mask images in PowerPoint or Google Slides

Now you know how to make a presentation with pictures, it’s time to put it into practice!