Infographics: How Can They Improve Your Presentation?

Using infographics can be very beneficial to you! We can summarize the main perks of employing these charts with some bullet points: 

• Infographics are great to help people interpret information. Why? Humans are visual creatures. Remember that “a picture is worth a thousand words.” It’s more effective using simple graphs or images instead of presenting your clients, students or prospective investors with a ton of boring details.
• This sort of diagram is pretty accessible for the general public. With visual methods such as infographics, people can understand complex pieces of information, the relationships between those details or which step comes first.
• If you want to grasp your audience’s attention, they are great. A beautiful design, together with their simplicity,  encapsulates a thorough study or research  better than 50 boring pages.
• They are noticeable for the use of icons. Iconography makes any infographic more international as they, usually, mean the same in different countries. And, of course, they clarify the message you are trying to convey!
• Of course, they have an educational nature. One can interpret their meaning quickly and comfortably. Hence, you can use them not only for marketing or business purposes, but when studying or teaching as well. If you are a student, they are great to delimit the different parts of a chapter, for example. Likewise, they are particularly interesting for teachers, lecturers and professors. If you are trying to make your students learn something, you better prepare the information in a simple and visually agreeable way! Apart from that, if you want to publish the conclusions of your research, it’s always a good idea to include a couple of infographics in your presentation when reading your conference papers, as they synthesize the data.
• On the other hand, if you deal with marketing, you are a website owner or a blogger, infographics are useful for building additional inbound links! If you add infographics to your presentation, your users click on them and they will redirect them to the original source. The more clicks you get, the more important you are!

As seen, it is a fantastic idea to sprinkle your presentations with some infographics! They are powerful tools. They have a very positive impact on your templates, as they are educational, informative and engaging. Go ahead and give them a shot! 

There are several types of infographics that you can employ depending on their purpose. Here, we are going to show you some of them, so you can get fresh ideas!  

• Mind maps are close to hierarchical diagrams. There is a main, differentiated idea and, connected to it, several branches complete the information. They are perfect for summarizing data on a given field. For example, do you want to learn more about planets? Have a look at this mind map:

As you can see, the main idea or field corresponds to the Solar System. From here, we added some planets. Pay attention to colors: we have linked Mars to red. Try to use hues depending on the issue you are going to deal with! Also note that we have inserted some arrows. This will show your brain what to look first and what to read next! 

• Maybe you are more into pyramid infographics. They are conspicuous for their triangular shape. The pyramid is divided into different sections or blocks. It also follows a hierarchical structure. The widest block is related to a general topic. The narrower the block, the more specific content it has. In our example, the pyramid resembles a building:

• For their part, demography infographics are great to talk about variables that affect people. You can talk here about different issues: age, gender, mortality, income, hobbies… in order to understand your clients’ behaviour and your prospective user. They are pretty helpful for business and marketing purposes! Have a look at our example. It includes audience demographics.

• Do you prefer a circle infographic? Cool! They also display blocks related to a general topic, but they share the same hierarchical position. They show a sort of continuous process that has no beginning or end. See an example of a circular infographic:

There are many more types of infographics! Puzzle, agenda, world map, tree or process infographics, for example. You can choose the one that you prefer! 

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